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Audience Engagement Measurement Firm Spark Neuro Raises $13.5MDigital News Daily a " 4 hours ago

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  • Audience Engagement Measurement Firm Spark Neuro Raises $13.5MDigital News Daily a " 4 hours ago

    Spark Neuro, a research company that measures the effectiveness of advertising and entertainment content, has raised $13.5 million in a Series A funding round. Specifically, its system looks at brain activity, electrodermal activity, facial expressions and eye tracking to make a determination on effectiveness and engagement.


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