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Hyundai Motors designer wants products as sexy as Alfa Romeo

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  • Hyundai Motors designer wants products as sexy as Alfa Romeo

    Lee, Hyundai Motor's vice president of design since 2016, wants to add an emotional touch to Hyundai products through designs that are just as "sexy" as Alfa Romeo. The brand is moving away from the uniform "family look" for its lineup to give each vehicle more of its own personality.


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